AIAndreas IndorfTransformation

About me

Andreas Indorf.
Entrepreneur, builder, architect.

I’m Andreas Indorf, founder and CEO of mysoftwarelab GmbH in Worms, Germany. I build AI products that companies actually use – and I run my own company on them.

Porträt Andreas Indorf

Founder & CEO

mysoftwarelab GmbH · Worms

11
years old when I wrote my first line of code
15
years old at my first paid software project
20+years
of enterprise IT, projects for DAX corporations
7
AI products of my own live on the market today

My story

First code at 11. Seven products on the market today.

Andreas Indorf bei der Entwicklung
Andreas Indorf im Workshop

I started programming at 11 and delivered my first paid software project at 15. What followed were more than 20 years of enterprise IT: software architecture with .NET and microservices, cloud migrations, distributed teams and projects for DAX-listed corporations.

Since 2021 I have been building my own company AI-first. Today AI agents do around 80 % of the work at mysoftwarelab – from sales and marketing to development. Out of this practice came seven AI SaaS products that are on the market today, and the AI Department with 51 AI specialists.

For clients, I translate exactly this experience: I analyse where AI has the biggest leverage, build a prototype everyone understands within days and take it to production within weeks. Strategy, software and operations under one roof.

„I only recommend what I have built, sold and operated myself.“

Andreas Indorf

What I am

Five roles, one person.

01

Entrepreneur

Founder and CEO of mysoftwarelab GmbH. Product strategy, pricing models, sales.

02

AI software architect

Multi-tenant SaaS, voice AI, RAG and agent systems – designed and coded myself.

03

Product builder

More than 15 in-house SaaS products built, 7 of them live on the market.

04

Advisor & fractional CTO

Strategy for mid-sized companies and corporations, technical leadership on demand.

05

Author & creator

Book and audiobook, YouTube, the comic brand Byte & Glitch and the Nerdklang recording studio.

Career

From the first line of code to an AI-first company.

  1. At 11 & 15

    First code, first client project

    Programming as a kid, the first paid software project at 15.

  2. 20+ years

    Enterprise architect

    .NET, microservices and legacy modernisation for enterprise clients and DAX-listed corporations.

  3. Cloud

    Cloud architecture & DevOps

    Migrations to Azure, AWS and GCP – including a 60 % cost reduction for a software vendor.

  4. Leadership

    Teams & agile transformation

    Building and leading distributed teams, agile transformation in large enterprises, 50+ projects.

  5. Since 2021

    AI-first entrepreneur

    Switched my own company over to AI agents, with around 80 % of the work automated today.

  6. Today

    Founder & CEO, mysoftwarelab GmbH

    7 AI SaaS products live, the AI Department with 51 specialists, 14 client prototypes across 10+ industries.

How I work

My principles.

Practice over slides

A clickable prototype convinces more than any concept paper.

A human holds the gate

AI works, people decide. Always traceable.

No lock-in

Code, accounts and data belong to you.

Honesty over hype

I also tell you where AI isn’t worth it.

Tried on myself

What “80 % AI agents” means at mysoftwarelab.

Not a marketing promise but my daily work: agents do the work, a human approves at the decisive points.

  • Lead researchanilead.io finds, enriches and scores leadsApproves the call list
  • First callsanicall.io calls and qualifiesHand-over to the closer
  • Sales preparationaniCRM generates pitch deck, ROI analysis and scriptsClosing call
  • Marketing & adsultimate-marketing.io plans and producesTraffic-light approval before publishing
  • Content & videoDaily video autopilot in three stylesApproval before publishing
  • Developmentanitask implements development tasks on its ownReview and merge

Next step

Let’s build what works for you.

30 minutes, free and without obligation. You’ll find out where AI has the biggest leverage in your company – and how quickly it can be implemented.

Usually answered within 24 hours.